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The Psychology of Brand Colors: How Colors Impact Your Perception of Brands

🧵 The TL;DR

Brand color psychology tells us how colors trigger strong associations and impact the way we perceive a brand. Fast food brands like McDonald’s and KFC use red to trigger people to think less and act more. Luxury brands like Chanel are often black. Yellow grabs attention, green induces calm and positivity, purple is associated with wealth, and blue triggers analytical thinking.