Twitter profile picture of Alex Banks
Tweet by Alex Banks @thealexbanks

10 Startup Metrics Every Business Owner Must Know

🧵 The TL;DR

Startups should track 10 key metrics such as Active Users, Recurring Revenue, Customer Acquisition Cost, Burn Multiple, and more to measure success and make informed decisions.

    🔑 Key Points

  • Active Users give you a valuable insight into the number of users engaging with your product or service
  • Recurring Revenue reflects your normalised recurring revenue on an annual or monthly basis
  • Customer Acquisition Cost is the total cost incurred to make your customer initially purchase the product or service being sold

View Tweet Thread